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作者：梁亮，田谷旸，张雪，田也壮

题名：New Voice Channel and Voice Endorsement: How the Information Displayed on Online Idea Management Platforms Influences Voice Endorsement?

期刊：International Journal of Business Communication（SSCI、JCR 1区、影响因子3.1，学院标志性期刊）

摘要：This study aims to provide an integrative understanding of the antecedents of voice endorsement from the digital voice context. It focuses on the distinctive information displayed on online idea management platforms and employs the elaboration likelihood model (ELM) to examine how peripheral cues (the number of readings, likes, comments, voicer status, and voicer identity) and central cues (voice persuasiveness and voice sidedness) influence voice endorsement. We empirically tested our research model with the archival database of 201 employee voice posts on the online idea management platform from a large Chinese enterprise. The results of archival analysis showed that several factors were significantly related to voice endorsement. Specifically, the number of comments, voicer status, and voice persuasiveness were positively related to voice endorsement. Voicer identity and voice sidedness were negatively related to voice endorsement. However, the number of readings and the number of likes were not significantly related to voice endorsement. Moreover, issue involvement significantly moderated the relationship between the number of comments and voice endorsement, the relationship between voice persuasiveness and voice endorsement, and the relationship between voice sidedness and voice endorsement. Theoretical and practical implications for voice endorsement are discussed.

作者简介：

梁亮，女，87978797威尼斯老品牌讲师，硕士生导师（MBA），哈尔滨工业大学管理学博士。现任教于87978797威尼斯老品牌87978797威尼斯老品牌工商管理学科，主要研究方向为员工建言行为与领导力。近年来，先后在《Journal of Environmental Planning and Management》《Current Psychology》《Psychological Reports》《Management Communication Quarterly》《管理学报》《中央财经大学学报》等SSCI/SCI/CSSCI检索期刊发表学术论文10余篇。多次参与中央高校基本科研业务费专项资金项目、国家自然科学基金等项目。